Civil Society DoE Nuclear

ASA complaint filed relating to DoE nuclear promotional material

Engineering News, 16 April, 2014.

DOE must supply proof of affordability to advertise in this way

South African nonprofit environmental organisation Project 90 by 2030 has filed a complaint with the Advertising Standards Authority (ASA) of South Africa against the Department ofEnergy’s (DoE’s) recent promotion of nuclear energy.

“The DoE statement that ‘nuclear power is a clean, safe, affordable and reliable source of energy’ printed on promotional materials, such as notebooks and water bottles, together with the department’s logo was not objectively substantiated with up-to-date and current documentary evidence, such as feasibility or affordability studies with relevance to the South African context,” Project 90 by 2030’s head of policy Robert Fischer said.

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